PHJ No 4 (36) 2022 — E. Yu. Zubkova. From a “survival society” to a “consumption society”: the transformation of conditions and practices of consumption in the USSR (1940s–1960s)
The article considers the main tendencies of transformation of conditions and practices of consumption in the USSR as one of the key indicators of change of the standard of living and quality of life of the population — from the end of the Second World War to the end of the 1960s. Based on the analysis of scientific literature, statistical data and the results of sociological research, the conclusion is made about the gradual formation in the USSR of a specific, “Soviet” variant of consumption society — “society of consumption under deficit”.